Why Invest in Northern Territory Tourism?
Australia’s Northern Territory is dynamic and progressive. Strategically positioned close to South East Asia, rich in unique natural attractions and culturally diverse, the Territory should be seriously considered by investors wanting to expand their tourism portfolios.
In 2009-10, Treasury estimates that tourism accounted for $1.0 billion or 6.2% of Northern Territory Gross State Product (GSP), a higher contribution to GSP than in other jurisdictions.
In 2009-10, Treasury estimates that approximately 11 132 people, or 9.3% of Territory resident employment, were employed as a result of tourism. Of persons employed as a result of the tourism industry, 25.6% were in retail trade, 21.8% in the transport, postal and warehousing industry and 17.5% in accommodation, cafés and restaurants.
In 2009-10 the Territory had 1.3 million overnight visitors, staying for 10.3 million nights. Visitor numbers are forecast to remain at current levels due to the high Australian dollar and outlook on fuel prices.
Source: 2011-12 NT Budget.
Tourism NT is charged with the promotion and development of tourism in the Northern Territory. Tourism NT makes a concerted effort to increase private sector investment in tourism infrastructure through partnerships with potential investors, key Government agencies and existing tourism industry players.
The qualities of the Northern Territory that make it such an attractive tourism investment are immeasurable. It is recognised throughout Australia and internationally as a unique and safe destination. We have an abundance of natural resources – energy, mineral and agricultural, world-class infrastructure, a highly skilled workforce, vast areas of land available for development, central government planning processes and the lowest tax environment for small to medium businesses.
The Territory Holds Major Competitive Advantages
The Northern Territory is often seen as offering the closest alternative to overseas travel, with character, cultures and landscapes that cannot be found in other parts of the country. The tourism industry is also poised to take advantage of the expected growth from nearby Asian markets with daily direct low cost flights between Darwin and Singapore, Indonesia and Vietnam.
Both Darwin and Alice Springs have large convention centres which can cater for all manner of events. In 2010-11, the Darwin and Alice Springs convention centres are estimated to hold 54 conventions with 24 000 delegates. This represents a 78.5% increase in delegates to Territory convention centres compared to 2009-10. The estimated increase is mainly due to improved corporate demand in Australia and internationally. Tourism NT estimates that the two convention centres contributed in excess of $78.8 million to the local economy in 2010-11. With additional demand comes the need for an increase in supply within all sectors of tourism: accommodation, transport, attractions and experiences.
How Can Tourism NT Help?
Tourism NT actively supports the development of quality tourism infrastructure throughout the Territory.
If you are considering investing in the Northern Territory, Tourism NT would be pleased to:
- Assist in identifying investment opportunities and facilitating introductions with relevant parties
- Provide research data and market insights to assist with feasibility studies and business case development
- Organise introductions with relevant agencies across the NT Government to aid the approvals process for your project
- Provide feedback on development proposals, with regard to their alignment with the strategic direction of tourism in the NT.
Current Tourism Investment and Development Opportunities
- Wilderness lodges in unique locations
- Five star accommodation in Darwin and Alice Springs
- Quality mid-range accommodation throughout the Territory
- Coastal accommodation developments.
|Tel: +61 8 8999 3900
Fax: +61 8 8999 3888
|GPO Box 1155
Darwin NT 0801
76 The Esplanade
Darwin NT 0800
Content current at 23 May 2011.